Tuesday, November 26, 2019

American Civil War essays

American Civil War essays The purpose of this paper is to illustrate the events surrounding the end of the American Civil War. This war was a war of epic proportion. Never before and not since have so many Americans died in battle. The American Civil War was truly tragic in terms of human life. In this document, I will speak mainly around those involved on the battlefield in the closing days of the conflict. Also, reference will be made to the leading men behind the Union and Confederate The war was beginning to end by January of 1865. By then, Federal (Federal was another name given to the Union Army) armies were spread throughout the Confederacy and the Confederate Army had shrunk extremely in size. In the year before, the North had lost an enormous amount of lives, but had more than enough to lose in comparison to the South. General Grant became known as the "Butcher" (Grant, Ulysses S., Personal Memoirs of U.S. Grant, New York: Charles L. Webster Co.,1894) and many wanted to see him removed. But Lincoln stood firm with his General, and the war continued. This paper will follow the happenings and events between the winter of 1864-65 and the surrender of The Confederate States of America. All of this will most certainly illustrate that April 9, 1865 was indeed the end of a tragedy. In September of 1864, General William T. Sherman and his army cleared the city of Atlanta of its civilian population then rested ever so briefly. It was from there that General Sherman and his army began its famous "march to the sea". The march covered a diezce of 400 miles and was 60 miles wide on the way. For 32 days no news of him reached the North. He had cut himself off from his base of supplies, and his men lived on what ever they could get from the country through which they passed. On their route, the army destroyed anything and everything that they could not use...

Saturday, November 23, 2019

How to Make a Delphi Login Form

How to Make a Delphi Login Form The MainForm of a Delphi application is a form (window) that is the first one created in the main body of the application. If you need to implement some kind of authorization for your Delphi application, you might want to display a login/password dialog before the main form is created and displayed to the user. In short, the idea is to  create, display, and destroy the login dialog before creating the main form. The Delphi MainForm When a new Delphi project is created, Form1 automatically becomes the value of the MainForm property (of the global Application object). To assign a different form to the MainForm property, use the Forms page of the Project Options dialog box at design time. When the main form closes, the application terminates. Login/Password Dialog Lets start by creating the main form of the application. Create a new Delphi project containing one form. This form is, by design, the main form. If you change the name of the form to TMainForm and save the unit as main.pas, the projects source code looks like this (the project was saved as PasswordApp): program PasswordApp; uses Forms, main in main.pas {MainForm}; {$R *.res} begin Application.Initialize; Application.CreateForm(TMainForm, MainForm) ; Application.Run; end. Now, add a second form to the project. By design, the second form thats added gets listed in the Auto-Create Forms list on the Project Options dialog. Name the second form TLoginForm and remove it  from the Auto-Create Forms list. Save the unit as login.pas. Add a Label, Edit, and Button on the form, followed by a class method to create, show, and close the login/password dialog. The method Execute returns true if the user has entered the correct text in the password box. Heres the full source code: unit login; interface uses Windows, Messages, SysUtils, Variants, Classes, Graphics, Controls, Forms, Dialogs, StdCtrls; type TLoginForm class(TForm) LogInButton: TButton;pwdLabel: TLabel;passwordEdit: TEdit;procedure LogInButtonClick(Sender: TObject) ; publicclass function Execute : boolean;end; implementation{$R *.dfm} class function TLoginForm.Execute: boolean;beginwith TLoginForm.Create(nil) dotry Result : ShowModal mrOk; finally Free; end;end; procedure TLoginForm.LogInButtonClick(Sender: TObject) ;beginif passwordEdit.Text delphi then ModalResult : mrOK else ModalResult : mrAbort; end; end. The Execute method dynamically creates an instance of the TLoginForm and displays it using the ShowModal method. ShowModal does not return until the form closes. When the form closes, it returns the value of the ModalResult property. The LogInButton OnClick event handler assigns mrOk to the ModalResult property if the user has entered the correct password (which is delphi in the above example). If the user has provided a wrong password, ModalResult is set to mrAbort (it can be anything except mrNone). Setting a value to the ModalResult property closes the form. Execute returns true if ModalResult equals mrOk (if the user has entered the correct password). Don't Create MainForm Before Login You now only need to make sure the main form is not created if the user failed to provide the correct password. Heres how the projects source code should look: program PasswordApp; uses Forms, main in main.pas {MainForm}, login in login.pas {LoginForm}; {$R *.res} beginif TLoginForm.Execute thenbegin Application.Initialize; Application.CreateForm(TMainForm, MainForm) ; Application.Run; endelsebegin Application.MessageBox(You are not authorized to use the application. The password is delphi., Password Protected Delphi application) ; end;end. Note the usage of the if then else block to determine if the main form should be created. If Execute returns false, MainForm is not created and the application terminates without starting.

Thursday, November 21, 2019

The Election Essay Example | Topics and Well Written Essays - 250 words

The Election - Essay Example According to The New York Times, for republicans, the surefire pickups are Montana and West Virginia, and to some extent Dakota too. Kentucky and Arkansas are also likely to be republican giving the republicans 47 sure seats. States like Iowa, Colorado and Iowa, seem to be leaning towards republicans giving them 50 sure seats. Therefore, my guess is that republicans will secure at least 50 senate seats. If my guess is to be based on the statistics going round on the internet, then it is clear that the GOP candidate Terri Lynn Land is going to loose. According to an article found on Detroit news, the National Republican Senatorial Committee is considering thinning its funding support for her campaign race, additionally, most polls conducted show that she is well behind her competitor Democratic Congressman Gary Peters. According to a poll conducted for The Detroit News and WDIV (Channel 4), Gary Peter leads Terry Lynn 44 percent to 35 percent (Livengood). A more recent poll shows that the gap has further widened with the democratic congressman building a commanding 15 percent point lead over republican Terri Lynn (Spangler). Based on this information I would guess that Terry Lynn Land will receive around 30 percent of the votes and average of the probable polls taking into consideration factors such as margins of error and voter’s tendency to side with the winning team James Robert Redford, because of his impressive resume that encompasses the time he served with The Navy Judge Advocate General Corps, as well as his current position as a Navy Reserve. He is also widely considered efficient in the courtroom and is admired widely for his integrity, collegiality and judicial temperament. He is also a strong advocate for fairness in the courtroom. David Viviano, this is for the reason that he has on numerous occasions proven to be a capable judge, and also insightful. He is also a strong

Tuesday, November 19, 2019

Legal Problem Essay Example | Topics and Well Written Essays - 750 words

Legal Problem - Essay Example How would your answer differ if:- (a) Arnold submitted that he knew the route so well that in his view he had eliminated as much risk as possible by his actions? (b) you were informed that Arnold was employed by Great Northern Railways and that he had worked an 80 hour shift that week? â€Å"(1) A person who without lawful excuse destroys or damages any property belonging to another intending to destroy or damage any such property or being reckless as to whether any such property would be destroyed or damaged shall be guilty of an offence. The shade that has been destroyed by Bhopindar’s action constitutes certain amount of criminal liability on his part, as his action includes the elements of recklessness. The English Law has classified into two parts, namely, Subjective Recklessness and Objective Recklessness. Recklessness is also referred to as Intention Acts, which is often described in legal terminology as â€Å"extreme carelessness regarding an obvious defect or problem.† (Stewart, Warner, Portman, 2008, p. 228) Now such acts of â€Å"extreme carelessness†, according to jurisprudential rational, incorporates intention of an individual to commit such act and such element of intentional commission of reckless act are specified in legal terminology as mens rea. Paul Bergman, Sara J. Berman, Sara J. Berman-Barrett explains mens rea as, â€Å"Mens rea is Latin for â€Å"guilty mind†. The mens rea concept expresses a belief that people should be punished †¦ only when they have acted w ith an intent or purpose that makes them morally blameworthy.† (Bergman, Berman, Berman-Barrett, 2008, p. 253) Comparing the situation of both Bhopindar and Arnold it is not tough to understand that in Arnold’s case presence of mens rea is quite explicit whereas it is clear from Bhopindar’s action that he was almost ignorant about the possibility of happening of such

Sunday, November 17, 2019

Tesco Brand and Culture Essay Example for Free

Tesco Brand and Culture Essay Corporate culture is one of the main determinants of success or failure in a business development practice, because it largely determines how flexible, accepting of change and innovative a company tends to be. Fairfield-Sonn (2001: 36) provided a four-layer model of corporate culture that included cultural artifacts, cultural history, core ideology and core values that helps to quantify and describe the corporate culture of an organization. Thus, Tesco’s corporate culture can be determined from its corporate responsibility statements, which describe its core values and core ideologies as well as some aspects of cultural artifacts. Tesco’s stated core priorities include: Ensuring community, corporate responsibility and sustainability are at the heart of our business. Being a good neighbor and being responsible, fair and honest. Considering our social, economic and environmental impact as we make our decisions. Tesco, 2010) These values have had a significant impact on the way in which Tesco does business, as well as its financial performance. For example, its expansion into California was designed to be not only profitable, but also socially responsible. As in the United Kingdom, American inner cities have a food supply problem wherein there are few large supermarkets and the smaller supermarkets do not have an adequate supply of fresh foods, including fruits, vegetables and proteins (Wankel Stoner 2007: 223). Because supermarkets are reluctant to build in the inner cities and many residents do not have transportation outside the area, inner city residents do not enjoy an appropriate diet, and suffer health consequences as a result (Wankel Stoner 2007: 224). Tesco’s corporate culture priorities allowed the company to consider opening stores in areas where native supermarkets were reluctant to go, and to provide services to the area that the local providers either couldn’t or didn’t consider. Thus, they opened stores in underserved regions, not only allowing them to express their core ideals, but also providing an opportunity to enter an almost untapped market. Although native retailers have scrambled to enter the markets in which Tesco is now providing services in the United States, Tesco will continue to have the advantage in terms of the markets it has already entered; it also has a corporate culture that encourages the expansion and ervice of these areas. Another area in which the company’s business development practices have both impacted and been impacted by the corporate culture is the introduction of lines of natural, organic and free-range foods to its stores beginning in the 1990s, and continuing into its development of the Nature’s Choice sustainable production lines over the past few years (Tesco, 2010). These lines, which include organic fruits, vegetables, meats and other proteins, dairy products, free-range eggs and other responsibly produced goods, has increased its importance in recent years to the company’s bottom line due to growing awareness of environmental factors by customers. The provision of lifestyle ranges like those above is one of the core strategies of the Core UK strategic business unit (Tesco 2010), as it provides the opportunity to reach the greatest number of customers, particularly those who believe that the way in which food was produced is as important as the food itself. However, this provision is also mandated by the company’s corporate culture’s core ideals, particularly those of environmental responsibility and awareness. These ideals entered the corporate culture in the mid-1990s, at about the same time as the first environmentally aware lifestyle product range (that of free-range eggs) was introduced (Tesco 2010). Whether the shift in corporate culture inspired the change in development strategy or whether the shift in development strategy inspired the shift in corporate culture truly is a chicken and egg question!

Thursday, November 14, 2019

Animation :: essays research papers

Animation: Where it came from and where will it be Animation in the past fifty years has taken large steps in improvements to what it is today. It has changed in many ways from techniques to their usage in entertainment. It has opened opportunities for new employment in companies. It has allowed us to see things we could only imagine. It has also changed the way of life. To animate, according to the New World Webster Dictionary, is to make something alive or to give it motion. An animator according to ?Animators? from ?Chronicle Guidance Publications? is: ?animators create moving illustrations for motion pictures, television, direct-to-video commercials interactive video games, and the Internet. Create a series of sequential drawings of characters of other subjects, which when photographed and projected at specific speeds become animated.? (?Animators? np) Animation's history can go back all the way to three thousand years ago in Eastern Asia with shadow puppets. In that place and time, it was one of the more popular forms of entertainment. In the past one hundred and fifty years there were devices called zoetropes that were wheels with pictures inside them with little slits dividing the pictures. The person would then spin the wheel, and if they were to look through the slits they could see the pictures moving, like a little never ending cartoon. A man named Winsor McCay created one of the first lengthy cartoons. He experimented with a cartoon called "Gertie the Dinosaur." In this cartoon he and his neighbor had to draw all the pictures themselves. Making it even harder to do is that he had to draw the background repeatedly again instead of using the cel animating method (?A Brief History of Gertie the Dinosaur? 1). This cartoon came about 80 years before the movie Jurassic Park. Then after about ten to fifteen years, because it took much time and money to make an animated picture, others started to arise. Favorites were Felix the Cat ("Concise History of Animation"np), Mickey Mouse, and later Loony Toons ("Chuck Jones History" np). Nevertheless, probably the big star back then was Felix the Cat created by Otto Messmer ("Concise History of Animation"np). With the help increased of technology and just plain modern ingenuity animation has evolved into a highly technological tool to bring life on a screen. In this world there are many ways of creating animation such as key framing, cel animating, and rotas coping.

Tuesday, November 12, 2019

Event Marketing – the Lessons from Red Bull Strategy

There are few brands that can offer more lessons in how to approach the next generation of marketing than Red Bull. Focusing their strategy on earned media, cultural integration and value creation, Red Bull’s approach is pioneering, and a template that many brands would love to follow. However it’s also proven a difficult strategy to replicate, specifically because just how different it is from the traditional marketing model. It’s definitely not just about sponsoring a couple of youth events and calling it a day. The scale of Red Bull’s commitment to non-traditional marketing is unprecedented. As far back as a decade ago, Red Bull was spending more than 80% of their significant marketing budget on non-measured media. That’s completely inverse to the traditional marketing formula of focusing on packaged communication messages and the broadcast media to spread them. Core to Red Bull’s success has been their unique strategy of focusing on brand-owned events. It struck me that one of the best ways to make the point about what it takes to seriously succeed at their level and at this game was to show the scale they are operating on. Creating vs sponsoring After sponsoring a handful of existing events early in the brand’s history, Red Bull made a strategic decision to create their own events and have followed this direction consistently ever since. This is a hugely important differentiator for them, and sets them a league apart from sponsor brands : . Early investment becomes equity As a sponsor brand, the more important and popular the event becomes, the more it costs. However Red Bull’s initial investment in creating the event quickly starts paying compound interest, and as the event grows in stature they reap all of the rewards while costing them only the maintenance of re-running the event. 2. Sole-branding Most big events have their platinum, gold and silver sponsors. How much are brands really getting out of these sponsor ships? And if you want to distinguish your brand by putting your name on the event, be prepared to shell out mega bucks. Red Bull on the other hand is the title sponsor for every one of these ninety events, and their branding is ubiquitous and seamlessly integrated into the event rather than tacked on and diluted amongst a hundred other sponsors. There is no question who is putting on the event and responsible for bringing it to everyone and making it happen. 3. Authenticity and credibility For me there is a big difference with a brand simply paying to have their logo attached to something, and with a brand who puts their energy, resources, and creativity to work in bringing something to life themselves, even if it is of course delivered behind the scenes by a host of event and activation agencies. There’s a different level of commitment involved, and a different type of authenticity and credibility is conferred to the brand as a result. Successful creation signals commitment to and deep understanding of the space, whereas anyone can pay to logo-ize something. I’m not saying sponsorship is always a bad thing by any stretch, but I’d argue it definitely lacks the same resonance with the audience. 4. Underground up There is something powerful about how so many of these Red Bull events started out small and local, and have grown to be big and hugely important and influential amongst the athletes and their fans. Athletes themselves say voluntarily that many of these events are as important or second only to the X-Games in stature and importance to their career. This is huge for authenticity with their target. Red Bull has grown up with it’s audience, and them with it. 5. Control Last point on creation vs sponsorship is about control. Namely, when you own the event, you do what you want with it. You control the promotion, the PR, the messaging, the branding, when it happens, where it happens, who’s involved. Everything. Even as a long-term sponsor of an event, you are ultimately at the mercy of the event’s owners and along for the ride. Longevity Many brands flit from campaign to campaign, with their event activation a tacked on component that is rarely addressed consistently. Getting ommitment to ongoing events from a brand can be near impossible. Red Bull is fundamentally different in this regard. They create experiences that generate value for the brand and then they build equity in them consistently over time, just as most brands would do with important product innovations and sub-brands. This is hugely cost effective compared to reinventing the wheel every year, a nd it ensures the brand becomes fundamentally woven into the lives of the athletes and influential consumers they wish to reach, as Red Bull is guaranteed to be part of their year, every year. Plus the audience often scales in size annually. Flugtag and Red Bull Soap Box race are now yearly highlights for many consumers, reaching in-person audiences of hundreds of thousand of people in many cities. In Brazil over one million people turned up for the Red Bull Air Race. From the list below you can see sponsorship of some events such as Flugtag reaching back all the way to 1991, but the vast majority of the events they’ve created over the years are still ongoing, year after year. Depth and breadth. Another key differentiator with Red Bull is the incredible effort they have gone to in order to â€Å"own† action sports and become embedded in youth culture across the board. They have quite literally gone after every action sport you can think of, and in a number of cases essentially created their own sports. They’ve since started attacking music and art with the same vigour. Where most brands are happy to tack on their logo to a handful of events in a year and call it a sponsorship strategy, Red Bull is literally ubiquitous. In many cases they are absolutely essential to the vitality of the sports they sponsor. Use creativity to reinforce the brand and create cut-through Looking down the list, another thing becomes immediately clear — all of the events sound awesome. â€Å"Last Man Standing†. â€Å"Down and Dirty†. â€Å"Exodus†. â€Å"Chopper Assault†. â€Å"City Rage†. â€Å"Heavy Metal†. Red Bull have used crazy sounding and subversive names to build excitement around events before you’ve even heard of them to and to indelibly stamp them as â€Å"Red Bull†. Additionally, Red Bull seek out and create a sense of drama and the spectacular with each event to rival anything Evel Knieval could’ve ever imagined. Downhill bike racing through Rio’s most notorious barrios? Wakeboarding in the dark in a flooded mine? Motocross duelling in bullrings? Roller derby on ice skates? Red Bull has made it their mission to bring barely imaginable experiences into existence, and give them all the spectacle and pomp of a â€Å"real† sport. And then to do it again, year after year. Create shareable content and earn your media How can Red Bull possibly afford all this? Well, they do the opposite thing most brands do. Most brands spend a tiny bit on content, and then 10x as much on media to try and spread that content as far as possible, because people aren’t really that interested in what they are saying so they have to get it in front of eyeballs by force. Which of course then diminishes the value of reaching those people, given they would rather you weren’t. Red Bull was doing earned media before it was a buzzword. They invest in unique, compelling experiences, and in the creation of content from those experiences. They get a significant amount of very deep and powerful brand interaction at the actual experiences themselves, both from participants and spectators. And then through a combination of PR, word of mouth, and pull media channels they get an absolute ton of exposure of their content. And through platforms like their popular Facebook page, content-rich website, Red Bulletin, and a legion of popular microsites and brand communities like FMXWorld, Red Bull can legitimately claim to be a media brand in its own right at a time when most brands are still talking about the idea. The reason Red Bull is so exciting as a brand and a case study to so many is they’ve flipped the traditional advertising model on it’s head. They invest most of their budget in experiences, content and media assets, and allocate comparably little to actual media itself. They trust if they build cool things, people will seek it out and talk about it, and they are right. From a Brandweek article from 2001: In the antithesis of any major’s marketing plan, Red Bull buys traditional advertising last. Only when a market is deemed mature does the company begin a media push. The idea is to reinforce, not introduce, the brand. â€Å"Media is not a tool that we use to establish the market,† said vp-marketing David Rohdy. â€Å"It is a critical part. It’s just later in the development. † The brand spent $100 million in the U. S. last year, according to the company Measured media spending was only $18. 9 million last year, up from $9 million in 1999, per Competitive Media Reporting. In a way their model is to first build targeted, ubiquitous relevance rather than broad mass awareness. They don’t blast out, they focus deep and then bubble up. And the latter approach gives them a much stronger and longer-lasting foundation for their activity, and costs them less. Paid media fits into the mix later to solidify the position, but it’s an enhancer rather than the foundation. Mix global platforms and local activation Red Bull is looking for the ultimate blend of local relevance and cost-effective impact. So they have a chaotic but effective mix of global platforms such as Flugtag and Air Race and tens of locally focused events. Many events start out locally and then get rolled out across regions as the template is perfected. Living and creating with your audiences I think I got this insight out of one of the many great Mobile Youth presentations on Red Bull. Basically the point is everything Red Bull do is about creating and living with their audience, rather than messaging at them. What else? I think you can probably tell from this post and the preceding list that I’m a massive fan of Red Bull’s strategy. It’s unique, it’s effective, and it has a lot to say about where the next generation of marketing is heading. Would love to hear what other lessons you’ve taken from Red Bull’s approach, and what other brands you think are doing this right.