Your Reboot Education †Marketing Plan †Internal, External

Your Reboot Education – Marketing Plan – Internal, External and SWOT Analyses My marketing plan is focused on an online education platform, Your Reboot Education (working name), which I am currently developing. Your Reboot Education exists to solve a fundamental problem with the currently established education system - the lack of time and attention the currently established education system devotes to enabling its students to realise their own life-and-career course upon graduation. To this end, Your Reboot Education will plug some of the holes in the currently established education system and will provide its users with a toolkit which they can use to identify their life-and-career course. However, unlike most MOOC platforms, Your†¦show more content†¦In this regard, I am referring to online education and consultation lifestyle design services such as The Suitcase Entrepreneur (http://suitcaseentrepreneur.com/start-here/) The 4-Hour Work Week (http://fourhourworkweek.com/) Who else is currently competing in this market? Your Reboot Education is less of MOOC provider platform and much more of a lifestyle definition and design service. To this end the key competitors would be†¦ Lifestyle design and other online education personal development service providers. Which type of customers are you looking to appeal to? Prospective higher education students, higher education students, career starters and career changers. Individuals who have experienced learning difficulties and do not have access to higher education due to the high costs involved. English speakers (initially). 2. Internal analysis. What are your product/service’s elements of differentiation? Your Reboot Education will cater to a segment of the market which is often overlooked by both formal and independent education institutions. Most currently established education institutions are great at producing a massShow MoreRelatedPrinciples of Information Security, 4th Ed. - Michael E. Whitman Chap 0118683 Words   |  75 PagesVice President Editorial, Career Education Training Solutions: Dave Garza Director of Learning Solutions: Matthew Kane Executive Editor: Steve Helba Managing Editor: Marah Bellegarde Product Manager: Natalie Pashoukos Development Editor: Lynne Raughley Editorial Assistant: Jennifer Wheaton Vice President Marketing, Career Education Training Solutions: Jennifer Ann Baker Marketing Director: Deborah S. Yarnell Senior Marketing Manager: Erin Coffin Associate Marketing Manager: Shanna Gibbs ProductionRead MoreOnline Banking42019 Words   |  169 Pagesencryption, firewalls, certification of digital signature, Public/Private Key Infrastructure (PKI) infrastructure etc. The regulator is equally concerned about the security policy for the banking industry and other issues like security awarenes s, education etc. 1.1.6 The supervisory and operational issues include risk control measures, advance warning system, Information technology audit and re-engineering of operational procedures. The regulator would also be concerned with whether the nature ofRead MoreBusiness Journalism in India26104 Words   |  105 Pagesthe government. The channels of credit, the arteries of the global financial system, have been constricted, cutting off crucial funds to consumers and businesses small and large. In response, the federal government adopted a $700 billion bailout plan meant to reassure the markets and get credit flowing again. But the crisis began to spread to Europe and to emerging markets, with governments scrambling to prop up banks, broaden guarantees for deposits and agree on a coordinated response. Origins Read MoreItsc 2439 Ch1-12 Study Guides Essay28023 Words   |  113 Pagesdepartments. ____ 13. One way to classify end users is by whether they use a computer occasionally, frequently, or extensively in their work. ____ 14. A computer professional in an organization, such as a programmer, is generally considered to be an external user. ____ 15. PCs that are advertised in newspapers are usually complete end-user systems. ____ 16. Computer hardware sold today is so reliable it rarely needs repairs or replacement. ____ 17. A digital camera is an example of a computer peripheralRead MoreArticle: Performance Appraisal and Performance Management35812 Words   |  144 Pagesorganizations take performance management synonymously of performance appraisal. Yet performance management is clearly more than a new name for performance appraisal (Edmonstone, 1996). The increased competitive nature of the economy and rapid changes in the external environment has forced many organizations to shift from reactive performance appraisals to the proactive performance management to boost productivity and improve organizational performance (Nayab, May, 2011). Most organizations prefer to call their

The Sex Industry And Immigration - 2522 Words

Cyreeta Smith Sociology 482 Professor Barbosa August 20, 2014 Human Trafficking I will examine the Sex Industry and Immigration. My main focus will be the economic growth of Human Trafficking and the exploitation of individuals who are victims due to the Sex Industry from a global perspective. According to the literature I have reviewed human trafficking crimes against humanity. The objective of human trafficking can involve acts of harboring, transporting, recruiting or receiving a person through the use of force against their will. Human trafficking can also be coercion or for other means such as the purpose exploitation, and is also listed in the chart below. Every year, thousands of men, women and children fall into the hands of†¦show more content†¦On their website exploitation was defined â€Å"Exploitation shall include, at a minimum, the exploitation of the prostitution of others or other forms of sexual exploitation, forced labour or services, slavery or practices similar to slavery, servitude or the removal of organs†(unodc.org). My the oretical concept will be focus on the Spit Labor Market and incorporated into my research. According to Bonacich, The central hypothesis deriving from split labor market theory is that ethnic antagonism first germinates in a labor market split along racial lines. The split labor market theory traces the roots of racial in ethnic stratification to social and political differences that predate inter-group contact in the labor market, but the specific outcomes for example caste system, exclusion, or something else that results mainly from the actions of the higher paid segment of the working class and their power relative to that of capital.† According to The Contemporary Social Issues: Sex Trafficking (The Global Market in Women and Children,) by Kathryn Farr it was recorded that approximately 4 million people are trafficked around the world each year. An estimated 1 million are trafficked into the sex industry and the volume keeps increasing. Many researchers believe that the actual number are extremely higher than the estimated numbers, pointing out that many instances of trafficked into indentured or enslaved work other than prostitution,

Research Proposal Software Testing in Auckland

Question: Discuss about the Research Proposal Software Testing in Auckland. Answer: Introduction In the recent past, the world of software engineering has been attracting more attention than it has ever done in history. The reason being that more and more people are getting interested in the field, something that was not there before (Younis Zamli, 2015). With most companies and institutions relying on various software to accomplish their day-to-day tasks, this field has opened a niche in the market not only for jobs but also for utilizing technology. However, this is has also brought about the need for high quality software in the market. In order to ensure this need is met comes the need for software testing (Birchmore, Davies, Etherington, Tait Pivac, 2017). It is a process that executes a software, in simpler terms a program, with the aim of finding bugs, which should be corrected before the software is released to the market. Aim of the research project This proposal aims to create awareness on the software testing process as it happens around the world, more especially in Auckland. It also aims to understand if software developers, and all stakeholders involved, are aware of the importance of software testing, the different software testing methods available and how to go about it when they reach this step during their software development process. Justification of the project The need for software in Auckland has brought about a high demand for experienced software developers. The only problem is that while a number of people have the knowledge, very few are experienced enough to follow the software development process to the end (WORK, 2016). Often, you will find that a certain step is missed and more often than not, it is the testing phase. What most do not realize is that the phase is completely necessary. This is because it ensures that the software developed is of high quality, usable and meets the user's needs. Without this, we would expect unreliable, unusable, inefficient and ineffective machines in the industries and other areas. The consequences that would result from this would be in no doubt dire (Parsons, Susnjak Lange, 2014). Think of losses in manufacturing industries, paralysis of work in banks and even death if the said machine was in a hospital, e.g. MRI machine. Seeing that this process is indeed important has brought about the need to create awareness on it and thus the reason for this research project. Research questions What is software testing? How is software testing carried out in Auckland? Why is software testing important? What are the existing software testing methods? When should software testing be done? Literature Review Software testing is a process in the software development life cycle that looks into detecting software failures early so that they may be corrected before the software is put in actual use. It includes the examination as well as execution of the software code to ensure it functions as is required (Myers, 2013). In addition, through testing, the developers are able to determine if it will be acceptable by the targeted audience. Importance of software testing The benefits realized from software testing include: It saves companies billions of money. According to reports from the National Institute of Standards and technology (2002), $59.5 billion are lost from failures resulting from software bugs by the US economy. It helps in delivering high quality software to customers. It helps avoid future failures which may result in losses, some which are unrecoverable. With testing, the both the customer and developer work together to bring forth a masterpiece that is both acceptable to the user and easy to use. Software testing methods Traditionally, there have only been two software testing methods i.e. white box and black box testing. However, as the software engineering field has been advancing, the testing methods have also improved (Cruz, Silva Capretz, 2015). There are now more than 10 methods available with each one of them focusing on a particular area. Some of these methods used include; Acceptance testing- it involves testing the software with respect to the intended user. If it is say a banking software, this test looks at the ease of use by a customer. Is he/ she able to navigate with little or no help? At the end, the software is marked as accepted or rejected. Necessary changes are then made if it was rejected. Unit testing- It is the most basic and tests each single module of the software on its own. Integration testing - once the unit testing is completed, all the units are combined and the system tested as a whole. Security testing-this test is done to ensure when the software is implemented, no unauthorized persons can access data or information stored in the software, read or modify it. This is a requirement by the International Organization for Standardization (ISO). Ideally, software testing is done throughout the software development process i.e. after the first program is coded and ends just before the software is implemented. Conclusion As seen above, the software testing process is essential in any software development process and thus developers need to be aware of this. Proposed research methodology In order to undertake this research, the survey research methodology will be used. The survey will focus on the software developers in Auckland and get to understand the much they now about software testing and whether they use it while developing their software (Cruz, Silva Capretz, 2015). Some of the methods that will be used include in person interviews as well as questionnaires. The idea will be to get to understand Auckland software developers and their view of software testing (Hurley, Cursons, Wang, Budden Crampin, 2014). A combination of both close-ended questions (select response form a given set) and open-ended questions (free to answer) will be used. After all the data is collected, it will be analyzed and interpreted. A report will be drafted from this data and finding presented to the concerned parties. Project Plan Activity Time required(weeks) Deliverable(s) Define the research problem 1 Research problem Formulate a hypothesis 1 Research hypothesis Research design 1 - Collect data 3 Raw data Analyze data 2 Important information relevant to the study Interpret and report 1 Research findings communication Total time needed 9 weeks References Birchmore, R., Davies, K., Etherington, P., Tait, R., Pivac, A. (2017). Overheating in Aucklandhomes: testing and interventions in full-scale and simulated houses. Building Research Information, 45(1-2), 157-175. Cruz, S., da Silva, F. Q., Capretz, L. F. (2015). Forty years of research on personality in software engineering: A mapping study. Computers in Human Behavior, 46, 94-113. Hurley, D. G., Cursons, J., Wang, Y. K., Budden, D. M., Crampin, E. J. (2014). NAIL, a software toolset for inferring, analyzing and visualizing regulatory networks. Bioinformatics, btu612. Myers, M. D. (2013). Qualitative research in business and management. Sage. Parsons, D., Susnjak, T., Lange, M. (2014). Influences on regression testing strategies in agile software development environments. Software Quality Journal, 22(4), 717-739. WORK, P. M. T. (2016). Connecting and Serving the Software Engineering Community. IEEE Transactions on Software Engineering, 42(3), 203. Younis, M. I., Zamli, K. Z. (2015). Software engineering framework for developing software testing products.

Princess Mononoke and Pocahontas Relationships With Nature free essay sample

Princess Mononoke and Pocahontas provide a great foundation for the study of human/feminine-nature relationships. Even though they were made in different countries and produced by different companies, they both have a common theme of nature and this makes them a good choice for examining different perspectives on nature and humans. This essay will study the relationships that the characters have with female/human nature, explain how they relate to the spirits found in nature, and show how destroying nature leads to destruction. One of the biggest differences in the female/human nature relationships in these two films is in their attitude. Both movies have dealings regarding the sanctity of nature and the impact that the spirits have when humans interfere with the environment. Pocahontas is light-hearted and charming, despite the poignant parting of Pocahontas and John Smith at the end of the film even as Princess Mononoke is bleak, vicious, and gloomy. We will write a custom essay sample on Princess Mononoke and Pocahontas: Relationships With Nature or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Smith does not understand that humans can commune with the natural world until he meets Pocahontas. Similarly, these films show that progress lacks humanity, affection, and compassion. In the emergence of progress lies the death and destruction of the environment. Assuredly for this reason, San detests human civilization; thus she and Pocahontas are both portrayed as superior, and the other characters are shown to be uncaring about the destruction caused by progress. According to Kaori Yoshida â€Å"Pocahontas and Mononoke encapsulate the destructive aspects of modernization and industrialization†¦of changing nature with guns†¦Ã¢â‚¬  (5). Some characters suggest that while humans understand the importance of the environment and its spiritual realms, they feel that progress is more important than nature. Having a spiritual connection with nature is more pronounced in Princess Mononoke than Pocohontas ; however, both movies make an undeniable statement. Accordingly, these films declare that nature is a spirit or collection of spirits and thus, worthy not only of respect but deference. San and Pocahontas were both raised in nature. Both women love the forest and will do what is necessary to save their environments. Pocahontas is the characteristic nature child, singing to Smith about living naturally in tune with the Earth and educating him in the importance that every rock, tree and creature has a living spirit (Pocahontas (1995)). San is raised by Moro a female wolf, who is the Great Spirit God and is in tune with the spirits of nature. She hates all humans and human civilization. She wants to continue to live with the forest spirits in the forest where she was raised. In Susan J. Napier’s chapter, â€Å"Princess Mononoke: Fantasy, The Feminine, and the Myth of ‘Progress,’† she relates, â€Å"San is clearly possessed by the fearsome spirits of nature† (179). She is trying to save the forest and the spirits from being exterminated by Lady Eboshi. Pocahontas on the other hand, is also in tune with great spirits such as Grandmother Willow, who she goes for advice about which path to travel and her mother who is represented as leaves blowing. In their article †Redesigning Pocahontas,† Gary Edgerton and Kathy Jackson refer to a song which Pocahontas sings about following the spirits, â€Å"[s]hould I choose the smoothest course [s]teady as a beating drum [s]hould I marry Kocoum [i]s all my dreaming at an end? Or do you still wait for me, dreamgiver? Just around the riverbend? † (Pocahontas (1995)). However, some characters are not in tune with the spirits and need both San and Pocahontas to guide them into doing what is right. San and Pocahontas have the ability to commune with the spirits of nature. Furthermore, since humans are a part of nature, when they set out to destroy nature, they are in fact destroying themselves. Lady Eboshi is destroying the forest and killing the spirits so that she can pursue her goals, whereas, Ratcliffe comes to the new world and starts digging up the land and cutting down trees trying to find gold. What Pocahontas and San understand that the others do not is that there is an oneness to nature and that violating any part of it can damage it all. This hints that the variance between man and nature embodied by the characters is one that is beyond repair. In Princess Mononoke the narrator suggests â€Å"In ancient times, the land lay covered in forests, where, from ages long past, dwelt the spirits of the gods. Back then, man and beast lived in harmony, but as time went by, most of the great forests were destroyed† (Princess Mononoke (1997)). In its disparity to man and mankind, their disrespect for nature, stands Lady Eboshi, who has constructed Tatara as a utopian refuge for lepers and outcasts (Napier179). The apparent allusion about Irontown is of an industrialized town that is booming and since the iron ball that killed the boar god was made there, this symbolizes both death to nature and. Progress. In Princess Mononoke, the film takes a stronger position in making this point, while Pocahontas just suggests it with the building of the fort and digging for gold. These films suggest industrialization in some form, and that progress is an enemy to the environment. Pocahontas explains to Smith that Indians are able to paint with all the colors of the wind, which is a suggestion that American Indians are more in harmony with their environment and able to use it imaginatively (Pocahontas (1995)). In closing, both films show characters interacting with each other to show that the destruction of nature leads to devastation of humankind, how spirits guide and are found in nature and how nature is important to the world around us. These films take such differing points of view whereas Princess Mononoke is dark and violent and Pocahontas is cute and fun. They both have the same message for viewers, that nature is an important part of our world and we need to have respect for it. (975)

American Civil War essays

American Civil War essays The purpose of this paper is to illustrate the events surrounding the end of the American Civil War. This war was a war of epic proportion. Never before and not since have so many Americans died in battle. The American Civil War was truly tragic in terms of human life. In this document, I will speak mainly around those involved on the battlefield in the closing days of the conflict. Also, reference will be made to the leading men behind the Union and Confederate The war was beginning to end by January of 1865. By then, Federal (Federal was another name given to the Union Army) armies were spread throughout the Confederacy and the Confederate Army had shrunk extremely in size. In the year before, the North had lost an enormous amount of lives, but had more than enough to lose in comparison to the South. General Grant became known as the "Butcher" (Grant, Ulysses S., Personal Memoirs of U.S. Grant, New York: Charles L. Webster Co.,1894) and many wanted to see him removed. But Lincoln stood firm with his General, and the war continued. This paper will follow the happenings and events between the winter of 1864-65 and the surrender of The Confederate States of America. All of this will most certainly illustrate that April 9, 1865 was indeed the end of a tragedy. In September of 1864, General William T. Sherman and his army cleared the city of Atlanta of its civilian population then rested ever so briefly. It was from there that General Sherman and his army began its famous "march to the sea". The march covered a diezce of 400 miles and was 60 miles wide on the way. For 32 days no news of him reached the North. He had cut himself off from his base of supplies, and his men lived on what ever they could get from the country through which they passed. On their route, the army destroyed anything and everything that they could not use...

How to Make a Delphi Login Form

How to Make a Delphi Login Form The MainForm of a Delphi application is a form (window) that is the first one created in the main body of the application. If you need to implement some kind of authorization for your Delphi application, you might want to display a login/password dialog before the main form is created and displayed to the user. In short, the idea is to  create, display, and destroy the login dialog before creating the main form. The Delphi MainForm When a new Delphi project is created, Form1 automatically becomes the value of the MainForm property (of the global Application object). To assign a different form to the MainForm property, use the Forms page of the Project Options dialog box at design time. When the main form closes, the application terminates. Login/Password Dialog Lets start by creating the main form of the application. Create a new Delphi project containing one form. This form is, by design, the main form. If you change the name of the form to TMainForm and save the unit as main.pas, the projects source code looks like this (the project was saved as PasswordApp): program PasswordApp; uses Forms, main in main.pas {MainForm}; {$R *.res} begin Application.Initialize; Application.CreateForm(TMainForm, MainForm) ; Application.Run; end. Now, add a second form to the project. By design, the second form thats added gets listed in the Auto-Create Forms list on the Project Options dialog. Name the second form TLoginForm and remove it  from the Auto-Create Forms list. Save the unit as login.pas. Add a Label, Edit, and Button on the form, followed by a class method to create, show, and close the login/password dialog. The method Execute returns true if the user has entered the correct text in the password box. Heres the full source code: unit login; interface uses Windows, Messages, SysUtils, Variants, Classes, Graphics, Controls, Forms, Dialogs, StdCtrls; type TLoginForm class(TForm) LogInButton: TButton;pwdLabel: TLabel;passwordEdit: TEdit;procedure LogInButtonClick(Sender: TObject) ; publicclass function Execute : boolean;end; implementation{$R *.dfm} class function TLoginForm.Execute: boolean;beginwith TLoginForm.Create(nil) dotry Result : ShowModal mrOk; finally Free; end;end; procedure TLoginForm.LogInButtonClick(Sender: TObject) ;beginif passwordEdit.Text delphi then ModalResult : mrOK else ModalResult : mrAbort; end; end. The Execute method dynamically creates an instance of the TLoginForm and displays it using the ShowModal method. ShowModal does not return until the form closes. When the form closes, it returns the value of the ModalResult property. The LogInButton OnClick event handler assigns mrOk to the ModalResult property if the user has entered the correct password (which is delphi in the above example). If the user has provided a wrong password, ModalResult is set to mrAbort (it can be anything except mrNone). Setting a value to the ModalResult property closes the form. Execute returns true if ModalResult equals mrOk (if the user has entered the correct password). Don't Create MainForm Before Login You now only need to make sure the main form is not created if the user failed to provide the correct password. Heres how the projects source code should look: program PasswordApp; uses Forms, main in main.pas {MainForm}, login in login.pas {LoginForm}; {$R *.res} beginif TLoginForm.Execute thenbegin Application.Initialize; Application.CreateForm(TMainForm, MainForm) ; Application.Run; endelsebegin Application.MessageBox(You are not authorized to use the application. The password is delphi., Password Protected Delphi application) ; end;end. Note the usage of the if then else block to determine if the main form should be created. If Execute returns false, MainForm is not created and the application terminates without starting.

The Election Essay Example | Topics and Well Written Essays - 250 words

The Election - Essay Example According to The New York Times, for republicans, the surefire pickups are Montana and West Virginia, and to some extent Dakota too. Kentucky and Arkansas are also likely to be republican giving the republicans 47 sure seats. States like Iowa, Colorado and Iowa, seem to be leaning towards republicans giving them 50 sure seats. Therefore, my guess is that republicans will secure at least 50 senate seats. If my guess is to be based on the statistics going round on the internet, then it is clear that the GOP candidate Terri Lynn Land is going to loose. According to an article found on Detroit news, the National Republican Senatorial Committee is considering thinning its funding support for her campaign race, additionally, most polls conducted show that she is well behind her competitor Democratic Congressman Gary Peters. According to a poll conducted for The Detroit News and WDIV (Channel 4), Gary Peter leads Terry Lynn 44 percent to 35 percent (Livengood). A more recent poll shows that the gap has further widened with the democratic congressman building a commanding 15 percent point lead over republican Terri Lynn (Spangler). Based on this information I would guess that Terry Lynn Land will receive around 30 percent of the votes and average of the probable polls taking into consideration factors such as margins of error and voter’s tendency to side with the winning team James Robert Redford, because of his impressive resume that encompasses the time he served with The Navy Judge Advocate General Corps, as well as his current position as a Navy Reserve. He is also widely considered efficient in the courtroom and is admired widely for his integrity, collegiality and judicial temperament. He is also a strong advocate for fairness in the courtroom. David Viviano, this is for the reason that he has on numerous occasions proven to be a capable judge, and also insightful. He is also a strong

Legal Problem Essay Example | Topics and Well Written Essays - 750 words

Legal Problem - Essay Example How would your answer differ if:- (a) Arnold submitted that he knew the route so well that in his view he had eliminated as much risk as possible by his actions? (b) you were informed that Arnold was employed by Great Northern Railways and that he had worked an 80 hour shift that week? â€Å"(1) A person who without lawful excuse destroys or damages any property belonging to another intending to destroy or damage any such property or being reckless as to whether any such property would be destroyed or damaged shall be guilty of an offence. The shade that has been destroyed by Bhopindar’s action constitutes certain amount of criminal liability on his part, as his action includes the elements of recklessness. The English Law has classified into two parts, namely, Subjective Recklessness and Objective Recklessness. Recklessness is also referred to as Intention Acts, which is often described in legal terminology as â€Å"extreme carelessness regarding an obvious defect or problem.† (Stewart, Warner, Portman, 2008, p. 228) Now such acts of â€Å"extreme carelessness†, according to jurisprudential rational, incorporates intention of an individual to commit such act and such element of intentional commission of reckless act are specified in legal terminology as mens rea. Paul Bergman, Sara J. Berman, Sara J. Berman-Barrett explains mens rea as, â€Å"Mens rea is Latin for â€Å"guilty mind†. The mens rea concept expresses a belief that people should be punished †¦ only when they have acted w ith an intent or purpose that makes them morally blameworthy.† (Bergman, Berman, Berman-Barrett, 2008, p. 253) Comparing the situation of both Bhopindar and Arnold it is not tough to understand that in Arnold’s case presence of mens rea is quite explicit whereas it is clear from Bhopindar’s action that he was almost ignorant about the possibility of happening of such

Tesco Brand and Culture Essay Example for Free

Tesco Brand and Culture Essay Corporate culture is one of the main determinants of success or failure in a business development practice, because it largely determines how flexible, accepting of change and innovative a company tends to be. Fairfield-Sonn (2001: 36) provided a four-layer model of corporate culture that included cultural artifacts, cultural history, core ideology and core values that helps to quantify and describe the corporate culture of an organization. Thus, Tesco’s corporate culture can be determined from its corporate responsibility statements, which describe its core values and core ideologies as well as some aspects of cultural artifacts. Tesco’s stated core priorities include: Ensuring community, corporate responsibility and sustainability are at the heart of our business. Being a good neighbor and being responsible, fair and honest. Considering our social, economic and environmental impact as we make our decisions. Tesco, 2010) These values have had a significant impact on the way in which Tesco does business, as well as its financial performance. For example, its expansion into California was designed to be not only profitable, but also socially responsible. As in the United Kingdom, American inner cities have a food supply problem wherein there are few large supermarkets and the smaller supermarkets do not have an adequate supply of fresh foods, including fruits, vegetables and proteins (Wankel Stoner 2007: 223). Because supermarkets are reluctant to build in the inner cities and many residents do not have transportation outside the area, inner city residents do not enjoy an appropriate diet, and suffer health consequences as a result (Wankel Stoner 2007: 224). Tesco’s corporate culture priorities allowed the company to consider opening stores in areas where native supermarkets were reluctant to go, and to provide services to the area that the local providers either couldn’t or didn’t consider. Thus, they opened stores in underserved regions, not only allowing them to express their core ideals, but also providing an opportunity to enter an almost untapped market. Although native retailers have scrambled to enter the markets in which Tesco is now providing services in the United States, Tesco will continue to have the advantage in terms of the markets it has already entered; it also has a corporate culture that encourages the expansion and ervice of these areas. Another area in which the company’s business development practices have both impacted and been impacted by the corporate culture is the introduction of lines of natural, organic and free-range foods to its stores beginning in the 1990s, and continuing into its development of the Nature’s Choice sustainable production lines over the past few years (Tesco, 2010). These lines, which include organic fruits, vegetables, meats and other proteins, dairy products, free-range eggs and other responsibly produced goods, has increased its importance in recent years to the company’s bottom line due to growing awareness of environmental factors by customers. The provision of lifestyle ranges like those above is one of the core strategies of the Core UK strategic business unit (Tesco 2010), as it provides the opportunity to reach the greatest number of customers, particularly those who believe that the way in which food was produced is as important as the food itself. However, this provision is also mandated by the company’s corporate culture’s core ideals, particularly those of environmental responsibility and awareness. These ideals entered the corporate culture in the mid-1990s, at about the same time as the first environmentally aware lifestyle product range (that of free-range eggs) was introduced (Tesco 2010). Whether the shift in corporate culture inspired the change in development strategy or whether the shift in development strategy inspired the shift in corporate culture truly is a chicken and egg question!

Animation :: essays research papers

Animation: Where it came from and where will it be Animation in the past fifty years has taken large steps in improvements to what it is today. It has changed in many ways from techniques to their usage in entertainment. It has opened opportunities for new employment in companies. It has allowed us to see things we could only imagine. It has also changed the way of life. To animate, according to the New World Webster Dictionary, is to make something alive or to give it motion. An animator according to ?Animators? from ?Chronicle Guidance Publications? is: ?animators create moving illustrations for motion pictures, television, direct-to-video commercials interactive video games, and the Internet. Create a series of sequential drawings of characters of other subjects, which when photographed and projected at specific speeds become animated.? (?Animators? np) Animation's history can go back all the way to three thousand years ago in Eastern Asia with shadow puppets. In that place and time, it was one of the more popular forms of entertainment. In the past one hundred and fifty years there were devices called zoetropes that were wheels with pictures inside them with little slits dividing the pictures. The person would then spin the wheel, and if they were to look through the slits they could see the pictures moving, like a little never ending cartoon. A man named Winsor McCay created one of the first lengthy cartoons. He experimented with a cartoon called "Gertie the Dinosaur." In this cartoon he and his neighbor had to draw all the pictures themselves. Making it even harder to do is that he had to draw the background repeatedly again instead of using the cel animating method (?A Brief History of Gertie the Dinosaur? 1). This cartoon came about 80 years before the movie Jurassic Park. Then after about ten to fifteen years, because it took much time and money to make an animated picture, others started to arise. Favorites were Felix the Cat ("Concise History of Animation"np), Mickey Mouse, and later Loony Toons ("Chuck Jones History" np). Nevertheless, probably the big star back then was Felix the Cat created by Otto Messmer ("Concise History of Animation"np). With the help increased of technology and just plain modern ingenuity animation has evolved into a highly technological tool to bring life on a screen. In this world there are many ways of creating animation such as key framing, cel animating, and rotas coping.

Event Marketing – the Lessons from Red Bull Strategy

There are few brands that can offer more lessons in how to approach the next generation of marketing than Red Bull. Focusing their strategy on earned media, cultural integration and value creation, Red Bull’s approach is pioneering, and a template that many brands would love to follow. However it’s also proven a difficult strategy to replicate, specifically because just how different it is from the traditional marketing model. It’s definitely not just about sponsoring a couple of youth events and calling it a day. The scale of Red Bull’s commitment to non-traditional marketing is unprecedented. As far back as a decade ago, Red Bull was spending more than 80% of their significant marketing budget on non-measured media. That’s completely inverse to the traditional marketing formula of focusing on packaged communication messages and the broadcast media to spread them. Core to Red Bull’s success has been their unique strategy of focusing on brand-owned events. It struck me that one of the best ways to make the point about what it takes to seriously succeed at their level and at this game was to show the scale they are operating on. Creating vs sponsoring After sponsoring a handful of existing events early in the brand’s history, Red Bull made a strategic decision to create their own events and have followed this direction consistently ever since. This is a hugely important differentiator for them, and sets them a league apart from sponsor brands : . Early investment becomes equity As a sponsor brand, the more important and popular the event becomes, the more it costs. However Red Bull’s initial investment in creating the event quickly starts paying compound interest, and as the event grows in stature they reap all of the rewards while costing them only the maintenance of re-running the event. 2. Sole-branding Most big events have their platinum, gold and silver sponsors. How much are brands really getting out of these sponsor ships? And if you want to distinguish your brand by putting your name on the event, be prepared to shell out mega bucks. Red Bull on the other hand is the title sponsor for every one of these ninety events, and their branding is ubiquitous and seamlessly integrated into the event rather than tacked on and diluted amongst a hundred other sponsors. There is no question who is putting on the event and responsible for bringing it to everyone and making it happen. 3. Authenticity and credibility For me there is a big difference with a brand simply paying to have their logo attached to something, and with a brand who puts their energy, resources, and creativity to work in bringing something to life themselves, even if it is of course delivered behind the scenes by a host of event and activation agencies. There’s a different level of commitment involved, and a different type of authenticity and credibility is conferred to the brand as a result. Successful creation signals commitment to and deep understanding of the space, whereas anyone can pay to logo-ize something. I’m not saying sponsorship is always a bad thing by any stretch, but I’d argue it definitely lacks the same resonance with the audience. 4. Underground up There is something powerful about how so many of these Red Bull events started out small and local, and have grown to be big and hugely important and influential amongst the athletes and their fans. Athletes themselves say voluntarily that many of these events are as important or second only to the X-Games in stature and importance to their career. This is huge for authenticity with their target. Red Bull has grown up with it’s audience, and them with it. 5. Control Last point on creation vs sponsorship is about control. Namely, when you own the event, you do what you want with it. You control the promotion, the PR, the messaging, the branding, when it happens, where it happens, who’s involved. Everything. Even as a long-term sponsor of an event, you are ultimately at the mercy of the event’s owners and along for the ride. Longevity Many brands flit from campaign to campaign, with their event activation a tacked on component that is rarely addressed consistently. Getting ommitment to ongoing events from a brand can be near impossible. Red Bull is fundamentally different in this regard. They create experiences that generate value for the brand and then they build equity in them consistently over time, just as most brands would do with important product innovations and sub-brands. This is hugely cost effective compared to reinventing the wheel every year, a nd it ensures the brand becomes fundamentally woven into the lives of the athletes and influential consumers they wish to reach, as Red Bull is guaranteed to be part of their year, every year. Plus the audience often scales in size annually. Flugtag and Red Bull Soap Box race are now yearly highlights for many consumers, reaching in-person audiences of hundreds of thousand of people in many cities. In Brazil over one million people turned up for the Red Bull Air Race. From the list below you can see sponsorship of some events such as Flugtag reaching back all the way to 1991, but the vast majority of the events they’ve created over the years are still ongoing, year after year. Depth and breadth. Another key differentiator with Red Bull is the incredible effort they have gone to in order to â€Å"own† action sports and become embedded in youth culture across the board. They have quite literally gone after every action sport you can think of, and in a number of cases essentially created their own sports. They’ve since started attacking music and art with the same vigour. Where most brands are happy to tack on their logo to a handful of events in a year and call it a sponsorship strategy, Red Bull is literally ubiquitous. In many cases they are absolutely essential to the vitality of the sports they sponsor. Use creativity to reinforce the brand and create cut-through Looking down the list, another thing becomes immediately clear — all of the events sound awesome. â€Å"Last Man Standing†. â€Å"Down and Dirty†. â€Å"Exodus†. â€Å"Chopper Assault†. â€Å"City Rage†. â€Å"Heavy Metal†. Red Bull have used crazy sounding and subversive names to build excitement around events before you’ve even heard of them to and to indelibly stamp them as â€Å"Red Bull†. Additionally, Red Bull seek out and create a sense of drama and the spectacular with each event to rival anything Evel Knieval could’ve ever imagined. Downhill bike racing through Rio’s most notorious barrios? Wakeboarding in the dark in a flooded mine? Motocross duelling in bullrings? Roller derby on ice skates? Red Bull has made it their mission to bring barely imaginable experiences into existence, and give them all the spectacle and pomp of a â€Å"real† sport. And then to do it again, year after year. Create shareable content and earn your media How can Red Bull possibly afford all this? Well, they do the opposite thing most brands do. Most brands spend a tiny bit on content, and then 10x as much on media to try and spread that content as far as possible, because people aren’t really that interested in what they are saying so they have to get it in front of eyeballs by force. Which of course then diminishes the value of reaching those people, given they would rather you weren’t. Red Bull was doing earned media before it was a buzzword. They invest in unique, compelling experiences, and in the creation of content from those experiences. They get a significant amount of very deep and powerful brand interaction at the actual experiences themselves, both from participants and spectators. And then through a combination of PR, word of mouth, and pull media channels they get an absolute ton of exposure of their content. And through platforms like their popular Facebook page, content-rich website, Red Bulletin, and a legion of popular microsites and brand communities like FMXWorld, Red Bull can legitimately claim to be a media brand in its own right at a time when most brands are still talking about the idea. The reason Red Bull is so exciting as a brand and a case study to so many is they’ve flipped the traditional advertising model on it’s head. They invest most of their budget in experiences, content and media assets, and allocate comparably little to actual media itself. They trust if they build cool things, people will seek it out and talk about it, and they are right. From a Brandweek article from 2001: In the antithesis of any major’s marketing plan, Red Bull buys traditional advertising last. Only when a market is deemed mature does the company begin a media push. The idea is to reinforce, not introduce, the brand. â€Å"Media is not a tool that we use to establish the market,† said vp-marketing David Rohdy. â€Å"It is a critical part. It’s just later in the development. † The brand spent $100 million in the U. S. last year, according to the company Measured media spending was only $18. 9 million last year, up from $9 million in 1999, per Competitive Media Reporting. In a way their model is to first build targeted, ubiquitous relevance rather than broad mass awareness. They don’t blast out, they focus deep and then bubble up. And the latter approach gives them a much stronger and longer-lasting foundation for their activity, and costs them less. Paid media fits into the mix later to solidify the position, but it’s an enhancer rather than the foundation. Mix global platforms and local activation Red Bull is looking for the ultimate blend of local relevance and cost-effective impact. So they have a chaotic but effective mix of global platforms such as Flugtag and Air Race and tens of locally focused events. Many events start out locally and then get rolled out across regions as the template is perfected. Living and creating with your audiences I think I got this insight out of one of the many great Mobile Youth presentations on Red Bull. Basically the point is everything Red Bull do is about creating and living with their audience, rather than messaging at them. What else? I think you can probably tell from this post and the preceding list that I’m a massive fan of Red Bull’s strategy. It’s unique, it’s effective, and it has a lot to say about where the next generation of marketing is heading. Would love to hear what other lessons you’ve taken from Red Bull’s approach, and what other brands you think are doing this right.

Consider the presentation of the two main characters Essay

Consider the presentation of the two main characters. What are Austin and Trevor telling us about the pressure on women in the past and present? Jane Austin wrote ‘The Three Sisters’ in the 19th century. Jane Austin lived in a mercenary world, and she reflects this in her novels. No secret is made of the need to marry for money. Jane Austin believed that for marriage to work, people must have the same interests. The Three Sisters is about a woman called Mary. She has been proposed to by Mr Watts. He is older than her but she decides to marry him for his wealth and money. She also wants to get married before any of her sisters and the Duttons. However she fears her life will be miserable if she chooses to accept Mr Watts’ proposal. William Trevor wrote ‘Teresa’s Wedding’ around the 1970’s. William Trevor was born into a protestant family and brought up in a Catholic society. When troubles started to break out in Northern Ireland, William Trevor moved to England but he frequently visited Ireland. Teresa’s Wedding is also about marriage. The story starts off at the party after the wedding. Teresa has also married for convenience because she is pregnant. Both stories deal with loveless marriages and in both stories the women have little control over their lives. They are both under pressure to marry men they do not love. In Teresa’s Wedding marriage is seen as a means of escape from a grim community, a place of loneliness and frustration. In The Three Sisters marriage is seen as the only possible fulfilment for a woman. Mary is the eldest of the sisters. She has had her first offer of marriage, but she doesn’t know how to value it. She wants to be the first to be married, she does not want to marry Mr Watts but she wants to get married before Georgiana and Sophy. She knows that if she turns down the offer, Mr Watts shall ask either one of the sisters, and following the traditional conventions of the time she is expected to marry before her younger sisters. Mary appears to be very confused one moment she says â€Å"I shall have him† and the next â€Å"I hate him more than anything else in the world† Austin writes about her own class, the upper middle class, and is very critical about their lifestyles and social behaviour, creating very amusing characters and describing them with crony. She makes a mockery of their snobbish behaviour. She describes Mary as a childish and self-centred girl, who likes to boast and often makes herself look ridiculous in front of others. Teresa is a woman who has just married to a man called Artie Cornish. Teresa had a round, pretty face and black, pretty hair, and was a month and a half pregnant. Teresa is a kind and friendly girl. She is calm, even though she is faced with the situation of admitting to Artie, her husband, on her wedding day that she had â€Å"been in the field† with his friend Screw Doyle. She shows maturity in her optimism about her future, believing that she and Artie â€Å"might make some kind of marriage together† Trevor uses third person narrative in his story, everything is described in detail, we almost feel part of the festivities. However, he does not write about the characters thoughts and feelings. Austin’s story is written in first person narrative, in letter form. This helps us to understand the characters fully. In the two stories the women receive pressure from the society they live in. Teresa also receives pressure from the local priest Father Hogan, who shows very little feelings for her when she confesses that she does not love Artie † under the circumstances that line of talk is irrelevant† Mary receives pressure also from her mother who is â€Å"determined not to let this opportunity escape of settling one my daughters so advantageously† I think it is a lot easier to get married in modern society because we have no restrictions in who we choose to marry. We also do not have our parents choose who we marry, so there is no excuse for marrying some one who you do not love.

Mothers in The Joy Luck Club essays

Mothers in The Joy Luck Club essays If there was one occurrence that befell every mother in "The Joy Luck Club," it would be the loss of a child and the after effect it had on their relationships with their living children. This lead to a misunderstanding between mother and daughter, and the climax of their separation before the problems could be resolved. The long, gradual build up of lack of understanding kept the two family members divided and it took self actualization to bring them together. Ying-Ying St.Clair and her daughter Lena St.Clair both grew up passive and quiet. They had distrust in life, did not hear their voices, and had to find themselves before helping each other. Ying-Ying grew up in a family where she had to keep her wishes to herself, after a while, she just stopped wishing, there was no use for it. After she lost one son and resorted to killing the other, she had no strength left to take care of Lena. So, Lena grew up in a quiet home with a depressed mother, and a clueless father, neither could communicate with each other. Like her mother, Lena kept all her desires to herself and could not hear herself. She longed for a good relationship but fell into a poor one anyway. Her "fair" relationship proved to be not so balanced, but she did not know how to take control. Her mother saw her falling apart but had to reflect on her past before trying to save her daughters. The climatic even between these two occurred after Clifford's table broke. Ying-Ying asked why Lena had not prevented it from collapsing, but she did not have an answer for her. It was then Lena realized she had to change, become strong, and break away from her relationship, or she would never be able to escape. It was then that Lena gained a new sort of respect for her mother. Lindo Jong and Waverly Jong relationship were one of intense love and hate. Sadly, Lindo lost her child, Winston, to a car accident when he was only 16. Like the other mothers, she had to bear the loss of a ch...

Definition and Examples of Americanisms

Definition and Examples of Americanisms An Americanism is a word or phrase  (or, less commonly,  a feature of grammar, spelling, or pronunciation)  that (supposedly) originated in the United States or is used primarily by Americans. Americanism is often used as a term of disapproval, especially by non-American language mavens with little knowledge of historical linguistics. Many so-called Americanisms come from the English, Mark Twain accurately observed more than a century ago. [M]ost people suppose that everyone who guesses is a Yankee; the people who guess do so  because their ancestors guessed in Yorkshire.   The term Americanism was introduced by the Reverend John Witherspoon in the late-18th century. Examples and Observations [F]ew of the grammatical differences between British and American are great enough to produce confusion, and most are not stable because the two varieties are constantly influencing each other, with borrowing both ways across the Atlantic and nowadays via the Internet.(John Algeo, British or American English? Cambridge University Press, 2006)As pioneers, the first Americans had to make up many new words, some of which now seem absurdly commonplace. Lengthy, which dates back to 1689, is an early Americanism. So are calculate, seaboard, bookstore and presidential. . . . Antagonize and placate were both hated by British Victorians. As members of a multiracial society, the first Americans also adopted words like wigwam, pretzel, spook, depot and canyon, borrowing from the Indians, Germans, Dutch, French and Spanish.(Robert McCrum et al., The Story of English. Viking, 1986)Americanisms in British English- Most Americanisms coined [during the 19th century] havent stood the test of time. Wh en a woman disposes of an unwanted admirer we no longer say that she has given him the mitten. We still call experienced travellers globetrotters, but tend to say theyve bought the T-shirt rather than seen the elephant. We prefer more elegant metaphors for a cemetery than a bone-pit. Our dentists might object if we called them tooth carpenters. And if a teenager today told you theyd been shot in the neck you might ring for an ambulance rather than ask what theyd had to drink the previous night.Lots, however, have become part of our everyday speech. I guess, I reckon, keep your eyes peeled, it was a real eye-opener, easy as falling off a log, to go the whole hog, to get the hang of, struck oil, lame duck, face the music, high falutin, cocktail, and to pull the wool over ones eyes―all made the leap into British usage during the Victorian period. And theyve stayed there ever since.(Bob Nicholson, Racy Yankee Slang Has Long Invaded Our Language. The Guardian  [UK], Oct. 18, 201 0)- A list of fully assimilated English words and expressions that started life as American coinages or revivals would include antagonise, anyway, back-number (adjectival phrase), back yard (as in nimby), bath-robe, bumper (car), editorial (noun), fix up, just (quite, very, exactly), nervous (timid), peanut, placate, realise (see, understand), reckon, soft drink, transpire, washstand.In some cases, Americanisms have driven out a native equivalent or are in the process of doing so. For instance, in no particular order, ad has pretty well replaced advert as an abbreviation for advertisement, a press clipping is driving out cutting as a piece taken from a newspaper, a whole new ballgame, that is a metaphorical game of baseball, is what meets the harried circumspect eye where once a different kettle of fish or a horse of another color furnished the challenge, and someone quit his job where not so long ago he quitted it.Such matters probably indicate nothing more than minor, harmless lin guistic interchange, with a bias towards American modes of expression as likely to seem the livelier and (to adopt an Americanism) smarter alternative.(Kingsley Amis, The Kings English: A Guide to Modern Usage. HarperCollins, 1997) American and British CompoundsIn American English, the first noun [in a compound] is generally in the singular, as in drug problem, trade union, road policy, chemical plant. In British English, the first element is sometimes a plural noun, as in drugs problem, trades union, roads policy, chemicals plant. Some noun-noun compounds that entered American English at a very early stage are words for indigenous animals, like bullfrog a large American frog, groundhog a small rodent (also called woodchuck); for trees and plants, e.g. cottonwood (an American poplar tree); and for phenomena like log cabin, the kind of simple structure many early immigrants lived in. Sunup is also an early American coinage, parallel to the Americanism sundown, which is a synonym for the universal sunset.(Gunnel Tottie, An Introduction to American English. Wiley-Blackwell, 2002)Prejudice Against AmericanismsDocumenting the sustained prejudice  against American English over the past century and a half is not dif ficult since the only alteration in the complaint involves  the particular expressions that have come to the attention of the reviewers. So we will leap ahead to 21st century examples parallel to most of the complaints of the past.In 2010, the expressions targeted  for criticism included ahead of for before, face up confront, and fess up for confess (Kahn 2010). A counterargument has often been that these expressions are historically English, but the truths of historical linguistics are seldom persuasive or even seen as germane to the dispute. Americanisms are simply bad English in one way or another: slovenly, careless, or sloppy. . . . Reports like these seethe with disapproval.The same metaphors are used elsewhere in the English-speaking world. In Australia, new forms of language believed to derive from America are seen as a contagion: suffering the creeping American disease is a way to describe a situation the critic deplores (Money 2010). . . .The expressions that give rise to such complaints  are not such ordinary Americanisms as blood type, laser, or minibus. And some are not Americanisms at all.  They share the quality of being racy, informal, and perhaps a little subversive. They are usages that poke fun at pretense and gibe at gentility.(Richard W. Bailey, American English.  English Historical Linguistics, ed. by  Alexander Bergs. Walter de Gruyter, 2012) Passing PrejudicesThe playwright Mark Ravenhill recently tweeted irritably: Dear Guardian sub please dont allow passing. Here in Europe we die. Keep the horrible euphemism over the Atlantic. . . .Ravenhills . . . complaint about passing is that it is an Americanism, one that should be kept over the Atlantic by the verbal equivalent of a ballistic-missile shield, so as to preserve the saintly purity of our island tongue. The trouble with this is that its not actually an Americanism. In  Chaucers Squires Tale, the falcon says to the princess: Myn harm I wol confessen er I pace, meaning before it dies. In Shakespeares Henry VI Part 2, Salisbury says of the dying Cardinal: Disturbe him not, let him passe peaceably. In other words, the origin of this use of passing is firmly on this side of the Atlantic. Its as English as the word soccer―at first spelled socca or socker, as an abbreviation of association football.A lot of other supposed Americanisms arent Americanisms either. Its sometimes thought that transportation instead of the good old transport is an example of that annoying US habit of bolting on needless extra syllables to perfectly good words, but transportation is used in British English from 1540. Gotten as the past tense of got? English from 1380. Oftentimes? Its in the King James Bible.(Steven Poole, Americanisms Are Often Closer to Home Than We Imagine. The Guardian [UK], May 13, 2013) Americanisms in The Telegraph [U.K.]Some Americanisms keep slipping in, usually when we are given agency copy to re-write and do an inadequate job on it. There is no such verb as impacted, and other American-style usages of nouns as verbs should be avoided (authored, gifted etc). Maneuver is not spelt that way in Britain. We do not have lawmakers: we might just about have legislators, but better still we have parliament. People do not live in their hometown; they live in their home town, or even better the place where they were born.(Simon Heffer, Style Notes. The Telegraph, Aug. 2, 2010)

IT Industry Essay Example | Topics and Well Written Essays - 750 words

IT Industry - Essay Example The better they manage their asset the better they perform in the industry. We can rightly say that a healthy workforce leads to a healthy business. It's the policies in each organization which either makes them a favorite or not so sought after. However it is very necessary that each organization should carve out some policies for their employees so that they have a feeling that they are taken care of. There are many such organizations which have done this beautifully well and are now reaping the success. One such organization is IBM. Not only has this organization seen a tremendous growth but has also become one of the most sought after organizations for IT professionals all over the world. IBM is undoubtedly one of the most sought after organizations for IT professionals all over the world. Whichever country we may consider and ask its IT professionals the reply will most of the time lay in favor of IBM. What makes it so Is it just the brand name Or is there something more to it If it had been just the brand name then it would not have gone so far in becoming one of the most favored organizations to work with. There is definitely more to it. A very tempting area is the diversity of domains in which it works; there are a lot of options available for one, after he/she joins the organization. The list goes on like this; Aerospace and defense, Automotive, Banking, Chemicals and Petroleum, Consumer Products, Education, Electronics, Energy and Utilities, Financial Markets, healthcare, Insurance, Life Sciences, Media and entertainment, Retail, Telecommunications, Travel and Transportation, Wholesale Distribution, Cross-Industry. The women work force is also not left behind. We can say there is something for satisfying everybody's needs. The driving force for women to join IBM is the fact that its policies are very considerate towards working women who also have a family to take care of. The organization understands that there may be times when the lady of the house cannot move out; for those difficult days there is an option for work-from-home the working hours are also flexible. These are definitely a boon for people who have responsibilities in their personal lives. The organization also thinks about the health needs of its people and has a very well developed gymnasium in almost all the office premises. One indication of good policies is if we are able to find a good number of employees who are with the organization for a long time. This indicates that they are too satisfied to think of a change in their work environments. Having spoken to an employee who has been with the organization since long, got a view of an insider and why the attrition rate is lower than many of its competitors. When asked why does he work there This is what he has to say "They are one of the best pay masters, and then the opportunity to go onsite is very often." Who doesn't love to earn money After all most of us work for money; and that's what is common throughout the world, however with due respect to all those people who work as volunteers or with NGOs. When asked about the work culture He says it to be "Cool, though there is pressure at times but the work environment is fun to work in. then on days when he doesn't have too much of work at office; he can plan for

Mental Skills Training Program Essay Example | Topics and Well Written Essays - 750 words

Mental Skills Training Program - Essay Example Based on a recent performance profile, it is found that I lack two mental skills. Imagery and confidence are mental skills currently lacked. The two lacked mental skills are important for everyday life. Imagery helps the mind focus on seeing things that have happened in the past, things that are happening now and events that may happen in the future. Portraying these images in a positive or negative way is a mental imagery skill. Confidence as a mental skill controls how actions are made, decisions in life and the way someone feels. Each one of these mental skills contributes to decisions that are made in everyday life. These mental skills also affect an athlete’s performance. What does imagery as a mental skill do? Imagery as a mental skill is basically the ability to go over an event and imagine what the outcome will be. This goes hand in hand with confidence. Having strong confidence will help the imagery skill imagine a more positive outcome. A positive outcome and better confidence will lead to higher performance. Setting up a plan to improve these skills will help improve confidence and the mental ability to imagine better outcomes. Improving each one of these skills can help an individual go further in live and outperform others. In an article from the Journal of Education for Business, a study has shown that the use of negotiation classes can help build an individual’s confidence which will help the individual become more successful. Becoming better at negotiating will improve performance by a huge amount. Improved performance will lead to better confidence. I plan on using negotiation as a way to improve my confidence mental skill. Duration and repetition will aid in creating a mental skills training program that works on my weaker areas. To obtain better negotiating skills and better confidence I plan on using negotiating and becoming more comfortable negotiating with others. I will practice becoming comfortable negotiating for a month. Twice a week for the first month I will try to negotiate events that I would otherwise ignore. These events will be smaller things like household activities and small individual confrontations. After the first month, I can then begin using real world scenarios for negotiating. These negotiating skills may need to be modified to a class like session. If practicing negotiating on my own terms proves to be unsuccessful, the training can be modified to include negotiating classes. Another great way that was found to assist in improving mental skills was discovered by a research study conducted by International Education Studies. The research study was performed on college level soccer players. The soccer players were given different techniques to try and improve different mental skills like imagery, attention and motivation. The study showed that relaxation was the best improver. Relaxation was able to help the players relax by reducing muscle tension and improving focus. Becoming more relaxed before and after games, improved performance. Since relaxation has shown to have great imagery affects, relaxation will be part of the program used to improve weaker mental skills. In order to use relaxation to improve imagery,

The realities of correctional officer misconduct and how to prevent it Term Paper - 1

The realities of correctional officer misconduct and how to prevent it - Term Paper Example The changes in the prison management system initially guaranteed safety for female inmates from the predatory sexual behavior of other inmates and male officers. While the system made necessary changes to manage the affairs inside the prisons, the incrimination of African American women continued to exist as they were considered less privileged than the white women. The socio-cultural disparity between the races that prevails in the American society also has made the female correctional staff of the African American communities to carry the images of their race as a sexually vulnerable. Smith (2012) also reveals that the male inmates and coworkers usually develop a negative stereotype in which female correctional staff are considered weak and sexually challengeable (p.1709). This particular scenario results in the moral degradation of female staff, a larger part of whom gradually succumbs to low self-esteem due to the continuous exposure to stress and sexual advances of men. Increasing cases of the involvement of female officers in moral corruption have considerably challenged the law enforcement system of the country. The complications of the corruption increases to new magnitudes as more and more cases involving officer-inmate relationships come to light. Most important fact to note is sex is an inevitable part of human life and the self-cont rol one possesses during the duty hours can only be deterrent that can prevent immoral activities related sexuality. There are numerous stories that report the incidents in which under trial detainees and prisoners falling in physical relationships with correctional staff. In a report, Duncan (2014) says that the love story of Batimore City Detention Center in which a correctional staff, Kirkland falls in love with an under-trial man, Loney, for whom the Kirkland smuggled contrabands and finally lands in

Examining The Sentencing And Punishment Of Crime Criminology Essay

Examining The Sentencing And Punishment Of Crime Criminology Essay A sentence is a formal judgment pronouncing a specific punishment to be imposed for the conviction of a crime. It may involve the payment of a fine, community service, incarceration, or in capital offenses, the death penalty (Barlow, 2000). It also may consist of a term of probation or parole (although parole has been abolished in many states). Sentences may be meted out directly following the entry of a verdict or at a sentencing hearing scheduled for a later date. In the interim, prosecutors prepare a sentencing report which advises the court of the defendants prior criminal record, aggravating or mitigating circumstances, and other information about the defendant that may assist the court in deciding an appropriate punishment. There have been concerted efforts over the years to standardize the approach toward sentencing, particularly in felony offenses, and to diminish judicial discretion in sentencing. These efforts reflect a recurring perception by lawmakers and the public at la rge that arbitrary or discriminatory practices may interfere with fair and just sentencing in certain cases or for certain crimes. This paper will discuss sentencing, punishment as well as mens rea and actus reus. Judges, not juries, determine punishments for a crime (in capital punishment cases, the jury usually decides whether to recommend death or life in prison). The Eighth Amendment to the U. S. Constitution made applicable to the states by the Fourteenth Amendment provides that excessive bail shall not be required, nor excessive fines imposed, nor cruel and unusual punishments inflicted. In addition to the sentencing prohibitions contained in the Constitution, Title 18 of the United States Code, Part II (criminal procedure), Chapters 227 (sentences), 228 (death sentence), and 232 (miscellaneous sentencing provisions) also govern sentencing in federal courts (McAnany, August 2010). Most crimes are specifically enumerated in constitutions or statutes, and the provision that identifies the specific crime will also identify the appropriate punishment. For example, a statute may read, Violation of this statute constitutes a misdemeanor, punishable by a fine not to exceed $500 or imprisonment not to exceed thirty days, or both. Given this range of potential punishment, a judge will then consider certain aggravating or mitigating circumstances to determine where along the prescribed spectrum a particular criminals punishment should fall. Common factors considered by judges include: whether the offender is a first-time or a repeat offender, whether the offender was an accessory (helping the main offender) or the main offender, whether the offender committed the crime under great personal stress or duress, whether anyone was hurt, and whether the crime was committed in a manner that was unlikely to result in anyone being hurt, whether the offender was particularly crue l to a victim, or particularly destructive, vindictive, etc., and (sometimes) whether the offender is genuinely contrite or remorseful (Stuntz, 2004). Under Federal Rule of Criminal Procedure 32(a), before imposing a sentence, the court must afford counsel an opportunity to speak on behalf of the defendant. The court will address the defendant personally and ask him if he wishes to make a statement in his own behalf and to present any information in mitigation of punishment. The attorney for the government will have an equivalent opportunity to speak to the court. Similar provisions are contained in most state procedural statutes and rules. In many state courts, a victim or the survivors of a victim may also have the opportunity to address the court and recommend leniency or strictness for the sentence. Under the Violent Crime Control and Law Enforcement Act of 1994, the Three Strikes statute (18 U.S.C. 3559(c)) provides for mandatory life imprisonment if a convicted felon: has been convicted in federal court of a serious violent felony and has two or more previous convictions in federal or state courts, at least one of which is a serious violent felony. The other offense may be a serious drug offense. The statute goes on to define a serious violent felony as including murder, manslaughter, sex offenses, kidnapping, robbery, and any offense punishable by ten years or more which includes an element of the use of force or involves a significant risk of force (Schiraldi, Colburn, Lotke, 2004). The State of Washington was the first to enact a Three Strikes law in 1993. Since then, at least half of all states, in addition to the federal government, have enacted three strikes laws. The primary focus of these laws is the containment of recidivism (repeat offenses by a small number of criminals). Californias law is considered the most far-reaching and most often used among the states. In addition to three strikes laws, other state and all federal criminal statutes include mandatory sentences that require judges to impose identical sentences on all persons convicted of the same offense. Mandatory sentences are a direct result of state legislatures or Congress response to the public perception of judicial leniency or inconsistency in sentencing practices (Schiraldi, Colburn, Lotke, 2004). Most crimes do not carry mandatory sentences. When sentencing is not mandatory, the judge may fit the punishment to the offender instead of fitting the punishment to the crime. Current debates about criminal justice help to fuel the different approaches to sentencing and punishment. These approaches include the severity of punishment meted, and the specific objective sought by the punishment: retribution, some argue that the primary purpose of punishment should be to punish an offender for the wrong committed as opposed to societys vengeance against a criminal. The sentiment is to punish criminals and promote public safety by keeping them off the streets. Some believe that the primary purpose of punishment should be to rehabilitate criminals to change their criminal ways and to encourage the adoption of a more socially acceptable lifestyle. Most experts agree that this theory is commendable but not practical in prisons. Many criminals boast of coming out better criminals than they we re when they entered prison. Others argue that the perceived punishment for a crime should be so undesirable as to result in deterring someone from actually committing a crime for fear of the likely punishment. These theories are good, but many crimes are committed while the person is under the influence of alcohol and other drugs and the above mentioned approaches wouldnà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t help. Fear of punishment is usually not a deterrent under these circumstances (Hugo, 2010). Punishment is the imposition of something negative or unpleasant on a person in response to behavior deemed wrong by an individual or group. For a number of years, South Carolina operated under a fairly typical death penalty statute which provided for the ultimate penalty for a number of crimes including, but not limited to, murder, rape and kidnapping. The statute predicated the imposition of the death penalty in those situations where the jury made a finding of guilt without an affirmative recommendation of mercy (Hugo, 2010). Beginning in 1962, there was a moratorium on executions nationally even though the death penalty statutes remained in effect. In 1972, the U.S. Supreme Court in the case of Furman v. Georgia held that the imposition of the death penalty was unconstitutional in those situations where either the court or the jury had practically unfettered discretion to impose the ultimate penalty.    The Furman case, in effect, declared most death penalty statutes, including that of South Carolina, in effect to be unconstitutional (McAnany, August 2010). South Carolina joined thirty-four other states in changing their death penalty statutes to provide that under given circumstances the death penalty would be imposed mandatorily. Several people in South Carolina were sentenced under this statute, however, the judgment was not executed upon any prisoner and the U.S. Supreme Court ruled, in 1976, that while the death penalty was not per se unconstitutional, Greg v. Georgia, that each individual case should be considered upon its merit and that the imposition of the death penalty pursuant to a mandatory statutory scheme was unconstitutional and violate of the Eighth Amendment. The court went on to say that the trier of fact, whether it is the court or a jury, should be allowed to take into consideration conditions in mitigation and aggravation prior to the imposition of the ultimate penalty. This, the court reasoned, would require a two phase hearing in which the jury made an initial determination of guilt or innocence and then the same jury reconvened to take additional testimony as to those conditions in mitigation and aggravation and made a determination as to the punishment, Woodson v. North Carolina (1976) (Stuntz, 2004). Prior to June 1995, Section 24-3-530 of the South Carolina Code of Laws provided that all persons receiving the death penalty shall suffer such penalty by electrocution. Subsequently, the General Assembly amended Section 24-3-530. Effective June 8, 1995, persons sentenced to death may elect to suffer such penalty by lethal injection. However, the election must be made in writing fourteen days before the execution date or it is waived. If the person waives the right of election and the sentence was imposed prior to June 8, 1995, the penalty will be administered by electrocution. If the person waives the right of election and the penalty was imposed on or after June 8, 1995, the penalty will be administered by lethal injection (Stuntz, 2004). Mens rea and actus reus are legal terms used to define a crime. Both Mens rea and actus reus must be present for an accused to be found guilty of a crime (except for strict liability). Mens rea means that the person must have had a guilty mind at the time of committing the crime. That is they must have intended to commit the crime. Actus Reus means wrongful act meaning that the person must have committed an act that is defined as wrong by law. Several common law jurisdictions define act differently but generally, an act is a bodily movement whether voluntary or involuntary. In Robinson v. California, 370 U.S. 660 (1962), the U.S. Supreme Court ruled that a California law making it illegal to be a drug addict was unconstitutional because the mere status of being a drug addict was not an act and thus not criminal (Kendall, 2009). The sentence is the final act of a judge ruled process. A sentence usually involves imprisonment, a fine, or other punishments against a defendant convicted of a crime. Changes in sentencing law and policy, not increases in crime rates, explain most of the six-fold increase in the national prison population. These changes have significantly impacted racial disparities in sentencing, as well as increased use of one size fits all mandatory minimum sentences that allow little consideration for individual characteristics. The progress of civilization has resulted in a change in the theory and in the method of punishment. In the past punishment was left to the individuals wronged or their families, and was vindictive or retributive: in quantity and quality it would bear no special relation to the character or gravity of the offense. This paper discussed sentencing, punishment as well as mens rea and actus reus.

Aldous Huxley’s Brave New World :: essays papers

Brave New World Aldous Huxley’s Brave New World portrays a society in which science has clearly taken over. This was an idea of what the future could hold for humankind. Is it true that Huxley’s prediction may be correct? Although there are many examples of Huxley’s theories in our society, there is reason to believe that his predictions will not hold true for the future of society. One of the biggest changes occurring in Brave New World was that babies were not being born to parents, but rather being grown in test tubes. These test tube embryos were altered to produce thousands of babies using only one embryo. Our society practices similar procedures. We were first able to grow babies in test tubes, helping people who could not get pregnant. Our next development as a society allowed the ability to clone an embryo and have many where one stood. Another change in Huxley’s society was how people appeared physically as they grew older. In the story, people we given surgery to preserve their attractive peak for the rest of their lives. There is no surgery in our society that makes a person look good for the rest of their lives, but methods of slowing the aging process have been discovered. This new technology allows a person to look younger for a longer period of time. This means that a 60-year old person would look the same as a 30-year old would today. Despite the previously mentioned cases, there are examples of how today’s society is not changing to replicate Brave New World. In the story, there were no mothers or fathers, no family, and no general monogamy. Today’s society still believes in marriage, parental roles, and the family structure. The last difference is that of the government. In Brave New World, there were no political parties and no divisional boundaries. The story portrayed a society with a large group of intelligent leaders that controlled the society.

How Did the Europeans Affect the Native Americans? Essay

Anne Bradstreet Jonathan Edwards and Anne Bradstreet were both famous Puritan writers of their time. Each of their works, â€Å"Sinners in the Hands of an Angry God† and † Upon the Burning of Our House† convey to their audiences the strong religious beliefs prevalent during that time period. Edwards writes to persuade his audience. On the other hand, Bradstreet writes to inform her audience. Edwards mainly talks about hell and damnation in his writings, however Bradstreet talks about heaven and hope. Although both Edwards and Bradstreet have similar outlooks and understandings of religious beliefs and attitudes and beliefs about human life, there are also distinctions that allow the reader to better understand each author’s purpose. Bradstreet believes that one should look to God and pray during times of hardship. On the other hand Edwards believes that one should always look God, but not in times of hardship, he thinks people must let God come to them. Bradstreet expresses her needing of help from God after her house burns down when she said, â€Å"Raise up thy thoughts above the sky†(Bradstreet41). Referring to this quote Bradstreet looks up to God for help while she is in the middle of a crisis or hardship. Edwards suggests that people should let God come to them when he said, â€Å"And now you have an extraordinary opportunity, a day where in Christ has thrown the door of mercy wide Motahari 2 open, and stands in the door calling and crying with a loud voice to poor sinners†(Edwards129). According to this quote Edwards is saying that God has finally come to the sinners in their time of need. Not only are Bradstreet’s and Edwards’s religious beliefs different, but they also have different attitudes and beliefs. Bradstreet is a positive woman who believes that everyone is going to heaven, on the other hand Edwards is a negative man who believes that everyone is going to hell. Bradstreet expresses her positivity and belief for heaven after her house burns down while saying, â€Å"The world no longer let me love, my hope and treasure lies above†(Bradstreet119). This reveals that that she will always believe something good will happen. Even though her house and all of her things burned to ash, she still is happy that she has another home that lies above [heaven]. Edwards show his negativity towards people when he said, â€Å"In short, they have no refuge, nothing to take hold of†(Edwards126). Referring to this quote Edwards is trying to say that people do not have any escape from hell and damnation, also that there is nothing worth living for. Bradstreet and Edwards do not have the same views in the categories of religious beliefs and attitudes and beliefs of human life. Through her writings, Bradstreet explains that God is a kind loving person who is always there for us. However Edwards portrays God as a mean and angry person through his writings. I think that Bradstreet has a better view of God.

The Lenape Indians

Running head: THE LENAPE INDIANS The Lenape Indians Pennsylvania and Local History The Lenape Indians The Delaware River, named after Sir Thomas West, Lord de la Warr the governor of the Jamestown colony, flows from the Catskill Mountains in New York to the Delaware Bay along the borders of New Jersey and Delaware. The Delaware River meanders along and forms the boundary of present-day Pennsylvania and New Jersey. The first known inhabitants living along the banks of the Delaware River were the Eastern Woodland natives known as the Lenape Indians – sometimes called the Lenni Lenape or the Delaware Indians. Lenape stands for common or ordinary people and they called their land along the Delaware River Lenapehoking meaning Land of the Lenape (Kraft, 2005). At one time, the area known as Lenapehoking covered the southeastern portion of New York (including Staten Island and the western portion of Long Island), the southwestern portion of Connecticut, Eastern Pennsylvania, all of New Jersey, and the northeastern portion of Delaware along the Delaware Bay (Kraft, 2005). Evidence of the Lenape Indian’s presence in this geographic region dates back 3,000 years. The Lenapes first encountered the Europeans during the 16th Century. The discovered artifacts, the writings of the European settlers, and the stories passed down through the generations of Lenapes give us the story of the life and customs of the Lenape Indians as it was back during that time period. Two distinctly large groups of Lenape Indians, separated by geographic regions, made up what was known as Lenapehoking. The group of Lenape living north of what is today the Delaware Water Gap spoke a Munsee dialect and the group to the south spoke a Unami dialect (Lenape Lifeways, Inc, 2002). These two groups of Lenape Indians were organized into many bands which the Europeans called tribes. These small groups lived along the streams and rivers at the edge of the thick forests. In the northern Munsee group, the bands included the Raritan, Hackensack, Tappan, and Minisink Indians. The Unami group to the south consisted of the bands known as the Siconese, Mantaes, Remkokes, and Sankhikan Indians (Kraft, 2005). Each band of Lenapes had three separate clans also known as phratry – the turtle clan, the wolf clan, and the turkey clan. All Lenapes belonged to one of these three clans (Kraft, 2005). The extended families within each band were related through their mother. Clan membership was always passed down through the mother’s lineage. Each family group consisted of the mother and all her children and their children, the grandmother, and the mother’s brothers and sisters and their children. The Lenape married in their teens and were required to marry someone from a different clan. The new husband left his clan and moved in with his wife’s family. Their children and grandchildren always stayed with their mother’s clan (Grumet, 1989). The Lenape spent much of their time working out-of doors. This accounted for their tanned skin coloring and their muscular physique. The males spent their days hunting, trapping, and fishing. The men did the heavy work such as clearing the forests for their homes and gardens, building their shelters, and making tools out of stone and animal bones which were necessary for them to hunt, sew, and garden. All pieces of the animals they hunted were used for some practical tool, pieces of clothing or blankets, or decoration. The woman kept busy caring for the children, cooking, gardening, sewing, scavenging for food, herbs and firewood in the forests, and preparing food for storage. Their clothing was minimal in the warmer weather. When it got colder, both the males and females wore leggings, fur robes, and moccasins (Kraft, 2005) made from the hides of the animals they hunted. Their clothing was often decorated with seeds, shells, and paints. The Lenape were seasonal travelers and always returned to their homeland for the winter seasons. During the warmer weather they traveled to trade with the other bands in their region or with other Indian tribes in different territories as far away as the Carolinas and the Mississippi Valley (Grumet, 1989). They mostly traveled on foot following animal trails or streambeds. The Lenape traveled by water when the streams and lakes were not frozen. On water they traveled by dugouts which were a primitive type of the canoe. These dugouts were made from large trunks of trees. The Lenape would start a fire at a base of a tree to fell the tree, start a fire in the center of the tree trunk to soften it, and then use their handmade tools to dig out the ash from the center until it was hollowed out enough to float. In 1955, an 18 foot long chestnut dugout believed to be from the Lenape Indians circa 600-1700’s washed up from Lake Wallenpaupack in northeastern Pennsylvania during the flooding that occurred during Hurricane Diane. It is now on display at the PP&L Education Center in the Pocono Mountains. The Lenape Indians appointed a village leader they called the sachem who helped make decisions for the group. This was always a male who was deemed wise and skilled who received advice from the other village elders. He was knowledgeable about their religion and led the group in their rituals and ceremonies. When the Europeans arrived and met the Indians, they called these leaders the Indian Chiefs. This Chief was different from the war chiefs who were the tribe’s skilled hunters. Another leader in the Lenape village was the Medicine Man or Woman. This leader was knowledgeable in the various teas, herbs, and poultices that were used to heal the sick and wounded. In addition to the herbs, the Lenape searched the forest for wild fruits and berries. They cleared areas of the forests around their homes to be used for gardens. The main agricultural crops that they planted and harvested, known as the three sisters, were beans, squash, and corn or maize (Lenape Lifeways, Inc, 2002). Their shelters were either smaller wigwams or teepees which held two to three families or the much larger longhouses which were up to 60 feet long and held up to 25 people. The men built these shelters from many rows of saplings they bent to meet in the center to form a domed roof and then covered them with overlaying pieces of bark from chestnut or elm trees. There were no windows in these shelters; only a door at each end of the longhouse which was covered with animal skins to keep the cold weather out. Open fires were built inside the shelters for warmth and cooking; therefore openings were left in the domed roofs to allow the smoke to escape (Kraft, 2005). This is what the first Europeans were greeted with along the Delaware River valley when they arrived in the early 16th Century. The first outsider to see the Lenape Indians was the Italian explorer Giovanni da Verrazzano in the early 1500’s when he entered the Hudson Bay. His writings told of what the Lenape Indians looked like and how gentile they were (Grumet, 1989). The next group of Europeans to encounter the Lenape Indians was the Dutch settlers in early 1600’s. The Dutch traded furs with the Lenape for their more refined metal tools. As the trading expanded, the Europeans and the native Lenape soon engaged in hostilities. The Europeans were interested in the furs, mostly favored was the beaver fur, and the acquisition of the rich land that the Lenape inhabited (Lenape Lifeways, Inc, 2002). Other than trading, the Europeans introduced many diseases that the Lenape had no immunities to. These diseases consisted of smallpox, measles, mumps, and scarlet fever and they proceeded to devastate the native’s population. Warfare and the introduction of alcohol from the colonists further contributed to the decline of the Lenape population. Where once there were over 24,000 Indians residing in Lenapehoking; after the arrival of the Europeans, the population dwindled to less than 3,000 by the beginning of the 1700’s (Grumet, 1989, p. 34). The Lenapes’ other prized possession was the beads they created from the shells littering the coastal shores of Lenapehoking. The natives called these purple and white beads wampum and the Europeans used these as currency with the Indians (Grumet, 1989). As the Lenape depleted their crops and animals with their hunting and trading, they expanded their communities to the Ohio region in the 1600’s. Many of the Lenape Indians moved away from Lenapehoking across the Allegheny Mountains to the Susquehanna River valley to just distance themselves from the Europeans and because of the various land acquisitions and treaties that were signed. This westward migration of the Lenapes caused conflicts with other Indian tribes and continued conflicts with the Dutch settlers led to ravaged Indian and European communities (Grumet, 1989). These treaties and early sales agreements were signed by the Lenapes for the sale of their lands. One such infamous treaty was the 1737 Walking Purchase. William Penn’s sons, Thomas and James, wishing to increase their income through land sales, found an old treaty from 1686 that was never used. This treaty would grant to the proprietors of Pennsylvania as much Lenape land north along the Delaware River as far as a man could walk in a day and a half. In 1737, the Penn brothers convinced the then four Lenape Indian Chiefs to agree to hold to their end of this agreement that their forefathers had signed (Miller & Pencak, 2002). William Penn, a Quaker and founder of Pennsylvania, dealt fairly with the Indian natives, but his sons who took over after he returned to England began to accumulate more and more land and took advantage of the trust the Lenapes had formed toward the colonists when their father was there. Land was extremely important to the Lenape Indians, but the four Lenape Indian Chiefs thinking the treaty was a genuine treaty signed by heir ancestors, and figuring a man could only walk a short distance over that wilderness in a day and a half, agreed to honor the treaty. What ensued was that Penn’s heirs, hired the three fastest runners in the colony and had them run for the purchase on a well planned trail. The three runners started in what is today Wrightstown, New Jersey and the pace was so intense that only on e of the runners actually made it as far as what is today known as Jim Thorpe, Pennsylvania. This distance was about 70 miles and allowed the Penns to acquire roughly 1,200,000 acres of land in what was Lenapehoking. The area of land that was part of the Walking Purchase covers what is the size of the state of Rhode Island consisting of what is most of the present day counties of Pike, Monroe, Carbon, Schuylkill, Northampton, Lehigh, and Bucks. The four Lenape leaders felt that they had been swindled by the colonists but honored it because of the treaty they had signed (Walking Purchase, 2009). This forced the Lenape natives into the other areas of Lenapehoking causing over-crowding which also led to their migration further west. Today most of the Lenape Indians reside in Oklahoma and Canada but some still reside in their ancestral lands in Pennsylvania and New Jersey. Nora Thompson Dean was believed to be one of the last known full-blooded Lenape Indians along with her brother Edward Leonard Thompson. Her Indian name was Touching Leaves and she lived her adult years in Oklahoma. Touching Leaves died in 1984 and her brother died in 2002. They belonged to the southern territory of Lenapehoking and were one of the few who could still speak the Unami dialect of the Lenape Indians (Rem, 1984). Today you can still find evidence of the life of the Lenape Indians through the artifacts discovered along the valleys and coasts of the Hudson and Delaware Rivers. The archaeological sites in the Delaware Valley have yielded many artifacts such as spearheads, arrowheads, knives, and remains of clay cooking pots that tell us of the culture of the Lenape Indians. Many streets, towns, parks and waterways bear the Lenape names in the Delaware River regions of Pennsylvania, New Jersey, and New York. Some of these are Manhattan, Hackensack, Allegheny, Catasauqua, Cocalico, Conshohocken, Catawissa, to name a few (Lenape Lifeways, Inc, 2002). The Lenape tribe was considered to be one of the most advanced and civilized of all Indian tribes in Eastern United States. The Pocono Indian Museum in Bushkill, Pennsylvania is the home to many of these artifacts. Today there are Delaware Indian Reservations in Indian Territory in Oklahoma and two in Ontario, Canada. Only on these reservations does the government recognized the tribal governments. The Lenape elders continue to pass down their traditions and old ways to the newer generations. The Delaware Indians today continue to struggle to preserve their traditions and identities. There are over 13,000 Delaware Indians registered today and recognized by the United States and Canadian governments and many thousands more claim Delaware ancestry. Very few are able to speak their ancestors language (Grumet, 1989). The children on the reservations attend classes rich in the teachings of the arts and traditions of the Lenape ways. References Grumet, R. S. (1989). The Lenapes. (F. W. Porter, III, Ed. ). New York and Philadelphia: Chelsea House Publishers. Kraft, H. C. (2005). The Lenape or Delaware Indians (8th ed. ). Stanhope, NJ: Lenape Lifeways, Inc. Lenape Lifeways, Inc (2002). About The Lenapes. Retrieved November 29, 2009, from http://lenapelifeways. org/lenape1. htm Miller, R. M. , & Pencak, W. (Eds. ). (2002). Pennsylvania: A history of the Commonwealth. University Park, PA: The Pennsylvania State University Press. Rem, J. (1984, December 1). Obit of Dean, Nora T. Bartlesville Examiner-Enterprise. Retrieved November 29, 2009, from http://files. usgwarchives. org/ok/washington/obits/d5000085. txt Walking Purchase. (2009). Retrieved December 4, 2009, from : http://en. wikipedia. org/wiki/Walking_Purchase